Wednesday, December 6, 2006

Tragedy in the Valley


The two biggest challenges in covering a tragedy like this morning's explosion at the Falk Building?

1. Staying unemotional (when human lives are involved)
2. Reporting only verified facts.

The first part is probably harder for us because we are not hard/seasoned news people. Granted - Mueller has been a news man his entire career. But our gig doesn't put us in the middle of human suffering all that often - so it still effects us.

The second part (facts) is something we take very serious. If you were listening to our wall-to-wall coverage you heard only what we could verify. We had calls from people on the scene with stories of everything from gas leak warnings to numbers of fatalities. This is where the broadcast industry has to distance itself from the bloggosphere. We took calls from people sharing their own experience (car shook, windows blown out, smoke covering the freeway). But we only reported as fact what we could verify from our partners on the scene from Today's TMJ-4, Annie Schwartz at Milwaukee Police Department, or a few other officials in the know.

BTW: many of the early reports were wrong. Acceptable here in the blog world: but unacceptable on KTI.

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