Friday, March 2, 2007

Letters ... We Get Letters ...


From the mailbox at WKTI.COM ...

... you keep saying new music alert before songs that have been out for months and it drives me crazy ..why?


The word NEW is pretty subjective. Some people will get a car and call it new for months - for others it's maybe a week.

New job - 6 months?


New relationship? 3 months for men, 8 months for women?


There is no standard for using the word new - so this is how I do it.


We know from all of our music surveys how many people are familiar with a certain song. Once I see it familiar with 85-90% of the audience, I no longer call it new.


So you may have downloaded Gwen Stefani's Sweet Escape months ago. But others did not and are just hearing it for the first time. At the moment, that song is only familiar with 78% of you.


So for now - it's new music. Cool?



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